Arts & Design

HP on scene: 2017’s most creative tech gatherings

From Cannes to Coachella to Central Park, HP and its technology sparked ideas and fueled the crowds at festivals and forums around the globe.

By Garage Staff — December 1, 2017

From the fist-pumping New York Panorama Music Festival to the glittering Cannes Film Festival, HP is nurturing new connections between artistic creativity and technology. Its partnerships with innovators and artists around the globe are redefining the role that technology plays in igniting personal storytelling and powering the imagination. “We take great pride in the fact that we’re the innovation partner of the world’s most creative minds,” says Antonio Lucio, HP’s chief marketing and communications officer at Cannes. “We believe that anyone, anywhere, is capable of reinventing life for the better.” 

Courtesy of HP

Chilling in the “dome” at Coachella

In April, artists at the Coachella Music & Art Festival in Indio, California, used technology to craft mind-bending experiences. The focus of the action was “the Antarctic,” HP’s 360-degree geodesic dome projection theater. Lounging on beanbag chairs, festivalgoers were immersed in an eight-minute show created by digital artist Android Jones

Courtesy of HP

Kaleidescope eyes come to life at Coachella

In Kinetic Art, an interactive light-painting installation created by photographer Eric Paré using HP Workstations, high-speed cameras captured the motion of Coachella participants’ bodies against a dark background, leaving a dynamic trail of light. At the “Light Ink” installation, visitors created life-sized kaleidoscopes — and designed their own bandanas on the spot using HP computers and graphics printers. 

Pascal Le Segretain/Getty Images

Draping the Cannes Film Festival's Grand Palais

Massive, show-stopping banners created using HP graphics printing welcomed attendees to the 70th Cannes International Film Festival. HP also hosted events with partners DreamWorks Animation, Technicolor, the BAFTA award-winning producer Anant Singh and the Masters of Short Film competition. 


Powering creativity in cinema

At its interactive studio space, HP hosted live panels at Cannes Film Festival with creative innovators including VR filmmakers Milica Zec and Winslow Porter and acclaimed contemporary artist POSE. The outcome? Shining a spotlight on the role that technology is playing in reinventing entertainment and storytelling.

T Brand Studio

Reimagining festival art at Panorama

In August, for the second year in a row, HP, Panorama NYC and contributing artists created a stunningly creative playground inside the Lounge on Randall’s Island. Plumbing HP’s technology, the installations tickled all the senses (including smell), using virtual reality, sensors and 3D sound immersion. 

T Brand Studio

The Lab delights the senses at Panorama

Showcasing the digital fancies of New York artists, The Lab at Panorama lured visitors into interactive installations, including SoftLab’s Volume, a cube of 100 interactive mirrors that reacted to visitors’ movements, and Dream Machine, a multi-sensory olfactory organ created by Emile Baltz. Every note — and scent — evoked a different emotion, including contentment, sadness and anger. 

Meron Menghistab Photography

Coming together to end poverty

Some 60,000 people converged on Central Park's Great Lawn in September for the sixth annual Global Citizen Festival, with musical sets by Stevie Wonder and Green Day and calls to action by leaders, including French President Emmanuel Macron and a video message from former First Lady of the United States Michelle Obama. Attendees earn their way in to the daylong event by taking action to end extreme poverty by 2030. As part of its global education commitment, HP announced the HP School Cloud, a hybrid cloud appliance that puts educational tools in the hands of of teachers and students in schools without access to the Internet.  

Mohamed Sadek

Celebrating the human spirit with music and photos

HP’s booth at the Global Citizen Festival celebrated the impact that everyone can have in promoting social change. HP has sponsored Global Citizen since 2013, working to inspire people to take individual actions that together can achieve inclusive, sustainable growth. 


Stars of the fashion world collide

Rihanna, Stella McCartney, Marc Jacobs, Dries Van Noten and Demna Gvasalia — these are just of a few of the world famous designers that Vogue and HP brought together at the first annual, star-studded Forces of Fashion conference in October. The style leaders gathered in NYC’s Milk Studios to discuss everything from what it means to be a designer today to the influence of Instagram on fashion. 


Spotlighting Vogue’s seminal moments

A gallery exhibit at Forces of Fashion featured striking photos, printed by HP, of some of the best moments in Vogue’s 125-year history, including iconic images of Oprah Winfrey and Stella McCartney. Using an augmented reality app, visitors could hold up their phone to some of the images and watch as a designer’s entire runway show unfolded. 


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