Twin powers: Engineering meets graphic design
Art has always driven the sisters. They grew up drawing — by age 3, they say, pencils were an extension of their hands — and collaborating. At age 9, they decided together to create the longest drawing in the world, getting as far as three yards.
After Spain’s economic crash put the kibosh on their hopes of starting careers there, Eva and Marta headed for London — even though neither spoke great English. Marta, who had just gotten her degree in construction engineering in Madrid, joined Eva at London’s Central Saint Martins, where they each got a master’s in graphic communication design.
Together, the Yarza twins have tackled illustration, typography and branding projects. They’ve created the official typeface for the world’s first electric car street-racing series, a sound-reactive alphabet and 3D-inspired music posters.
When asked to describe their aesthetic, they laugh. “Some people have defined it as ‘bubblegum’” says Eva. “As designers, we wish not to have an aesthetic, but as humans, we know that’s pretty impossible. We would say we try to reach harmony in a number of ways to create new and unique results. Our work follows the K.I.S.S. Principle: Keep It Simple, Stupid!” That mantra has garnered them awards and landed them on Print Magazine’s 2016 list of the 15 most exciting visual artists under 30 worldwide.
It’s little wonder, then, that when HP went looking for fresh designers this fall to help the company showcase its new software — created specifically to get the juices of independent designers flowing — the company reached out to the Yarzas.