When inspiration strikes, you’ve got to be ready.
For the some 12,000 graphic designers, artists, architects, animators and creatives of all stripes that descended on the Los Angeles Convention Center last week, that means having the right technology in your figurative back pocket. At Adobe MAX, attendees come to the yearly trade show to expand their knowledge and skills for Adobe Creative Cloud, the top-shelf software for this type of work. But beefy software demands a powerful enough computer to capture that moment when the creative juices start to flow.
HP, which was among the many tech sponsors at MAX, made a bold statement with the unveiling of its Z by HP brand, along with a refreshed Z portfolio of products and services with the goal of “reinventing the way you create.” HP also announced a partnership with 13 ambassadors for the brand who attended the show and spoke on key breakout panels and workshops about the way they work. HP’s presence at the show underscored its commitment to creative professionals — and its ability to meet their needs at every step of their careers.