FitStation uses HP Multi Jet Fusion printing technology to manufacture the world’s first 3D printed insoles made using 3D scanning and dynamic gait analysis to create a one-of-a-kind digital profile of each foot.
Superfeet, the leader in innovative, over-the-counter insoles, is piloting the platform in select stores across the 4,000 retail locations where they have a presence.
Without question, the system is on the cutting edge within our industry, and the level of engagement with our consumers is remarkable. FitStation has become an integral component now in our standard shoe-fitting process with our business. In addition to a cool experience, the system allows us the opportunity to sell the consumer a very personalized ME3D insole while never having to stock an inventory item ... positively brilliant,” says Adam White, of Running Central.
"For 40 years, we have set the standard for shape and fit. Until today, the technology to deliver a 3D printed insole that meets Superfeet’s exacting standards didn’t exist,” says Eric Hayes, Chief Marketing Officer at Superfeet. “Our new solution allows us to create the most individualized shape and fit on the planet."
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