Have you ever wondered what anger smells like? Or how it feels to be the conductor of your own concert of light and sound? Perhaps you’ve not yet considered that holding hands with strangers can generate a pattern of electricity that unleashes its own unique, strange harmony?
These are just a few of the interactive experiences festival-goers are set to encounter at New York City’s Panorama Music Festival this week. Among a panoply of other sensory delights, there’s also stellar performance lineup, and thanks to HP, a new crop of experiential art installations that might be the most talked-about part of this year’s festival experience.
It’s HP’s second year as the technology sponsor at Panorama, which kicks off Friday on Randall’s Island Park. HP is bringing back The Lab, where up-and-coming digital artists tap HP devices to build out full-scale, immersive experiences.
It’s also set to show off its latest lineup of devices for gamers and digital creatives of all types, including the newly revamped OMEN X desktop, a stylish new Pavilion All-in-One and a pair of convertible laptops, the Spectre x360 and Pavilion x360, which through interactive activations, highlight how Windows Inking capabilities can bring out the inner artist in everyone.
“HP is all about creating experiences that amaze – and we are truly reinventing the summer festival experience,” said Emily Ketchen, head of Americas Marketing at HP. “The immersive, experiential stations – whether a virtual reality installation or an interactive experience with Inking technology on HP notebooks, will provide a boost to the overall experience for attending fans.”