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Instant, fun-sized memories with new HP Sprocket offerings

By Michelle Martin — October 12, 2017

Courtesy of HP

 

Gift, create, share, and relive moments for the snappiest holiday season ever.

It’s nearly here. The ceremonies and celebrations, parties and gifts, generations-old and inaugural traditions alike. Just in time for the holiday season, new HP Sprocket family products help everyone to celebrate and share the story of their revelries.

Today, HP announced its new lifestyle photo category including an expansion of its HP Sprocket product line.

Courtesy of HP

Sprocket family grows

Headlining the announcement is the HP Sprocket 2-in-1, the newest evolution in the popular Sprocket line-up, which combines a pocket-sized photo printer with a built-in instant camera to capture every fun and memorable experience with friends and family. The 2-in-1 offers an entertaining, center-of-the-party way to capture moments on the spot, unlock photos from your smartphone and social media, relive favorite memories, or print and share them instantly.

 “Our research tells us that teens and young adults love stylish gadgets that enhance social events by contributing a fun, new element and bringing people closer together,” says Anneliese Olson, General Manager and Global Head of Home Printing Solutions at HP. “In a world where we click what we like and print what we love, print is alive and thriving, especially when it comes to photography. We are meeting the cultural shift back to the tangible things in life with our lifestyle photography lineup—enabling people to capture and share life’s important moments.”

The Sprocket 2-in-1 makes its debut at the Vogue’s Forces of Fashion event in New York, where creatives, designers and photographers will get their hands on it, enabling them to capture the days’ most fashionable moments.

Courtesy of HP

“In a world where we click what we like and print what we love, print is alive and thriving, especially when it comes to photography.”

Anneliese Olson, General Manager and Global Head of Home Printing Solutions, HP Inc.

Courtesy of HP

Innovation throughout

Extending the award-winning Sprocket design, the 2-in-1 is the perfect gift: small and light enough to fit in a purse or pocket, it produces stunning 2x3” stick-able snapshots or social media photos in less than a minute. Also announced today is the Sprocket Plus, which offers 30% larger photos so it’s easier to include everyone, with the biggest photos and thinnest design ever from a Sprocket, and on the market today.

The free to download, quick-and-easy HP Sprocket App for iOS and Android lets users easily print their photos with simple two-tap process: select a photo and print a photo. That’s it! To get more creative, personalize photos with frames, emojis, text, stickers, filters, and more. Connect social media accounts to the HP Sprocket App and instantly turn any of those photos into colorful prints, too. The HP Sprocket App continues to deliver innovative features like a photobooth mode for those silly moments with friends, getting creative with a tile print, and even incorporate your own hand-drawn stickers into the app. Whether you are looking for a simple print or bringing your creative A game, the HP Sprocket App delivers.

With today’s announcements, and across the entire Sprocket product family, HP has also updated the mobile experience to incorporate augmented reality technology (AR) in ways that help everyone tell deeper stories that bring to life Sprocket prints. With the “Relive Memories” feature, users can simply scan a photo via the Sprocket app and it automatically attaches to a video—from your phone or social media feed related to that photo—that plays magically in AR on the photo. To help share a richer story, swipe once to instantly see all the photos from that location or date, then swipe again to unlock content about the locale. Suddenly, Sprocket pictures become a celebration of the whole moment.

The prints are still produced using ZINK Zero Ink™ Technology, which means all the color required for printing is embedded in the HP photo paper itself. It delivers ready-to-share snaps that are sticky-backed, smudge-proof, and water- and tear-resistant.

Personalize and enhance

Not only a perfect gift, Sprocket products are a must-have holiday party centerpiece to capture, share, and extend the fun. They are also ideal for making special gifts for family and friends. From a year-in-review scrapbook, custom holiday cards, wall displays, or photo desk accessories, the printing experts at HP have you covered. With any of the Sprocket products, photos become instant stickers when the backing is peeled off, for immediate decorating of journals, walls, lockers, ornaments, gift tags, and more.

HP is also offering an expanded portfolio of colors with premium designs, as well as a suite of fashionable accessories for the Sprocket lineup, from sleeves and wallets, to cool decorations to showcase photo creations, to albums and journals to commemorate special events.

Learn more about the expanded HP Sprocket family and get details about product pricing, colors and availability.