If you’ve strolled through a gourmet beer shop or down a craft beer aisle recently, you’ve no doubt seen the colorful rows of labels that practically jump off the shelf. IPA cans that could double as comic book covers. Sleek silver tallboys speckled with digital gemstones. Jagged medieval typefaces promising the Goth-est of stouts. It’s a master class in graphic design that would look right at home on your cool friend’s Instagram or in an arty print magazine.
Today’s craft beer labels are more than just mere identifiers. The innovative designs often tell their own visual stories about the beers and the breweries themselves. And much like the dankest Citra hop, they’re designed to grab your full attention, whether it’s on your tongue or on a crowded shelf.