Creative director Mara Lecocq knows what it’s like to excel in a traditionally male-dominated profession. She’s spearheaded digital campaigns for Nike, Starbucks, Verizon and other Fortune 500 companies, making a name for herself in an industry where, according to AdWeek, only 11 percent of creative directors are female. She also knows what it’s like to be the only woman in the room, a feeling she hopes won’t be familiar to the next generation of young professionals — specifically those in the tech and engineering fields.
In 2015, Lecocq self-published Secret Code, a children’s book that allows readers to be the hero of their own tech adventure, with her partners Nathan Archambault (writer), Rodolfo Dengo (tech partner) and Jessika Von Innerebner (illustrator). With a customizable protagonist, from hair and skin color to name personalization, the story follows a young coder who builds a robot to clean her room. The book earned Lecocq a grant from Sophia Amoruso’s Girlboss Foundation and representation at the talent agency William Morris Endeavor (WME).