Brittany never imagined how fast her community would grow on Twitch, the streaming platform where viewers tune in to watch people playing video games in real time. But a few days after Brittany — who goes by the handle ThatOneBritt — first streamed herself playing the multiplayer shooter game Rainbow Six Siege, she realized that she and her new online friends were building something special.
A lifelong gamer and a member of HP’s OMEN Squad, an invite-only affiliate program for up-and-coming streamers, Brittany began watching Twitch streams in 2011 after getting into the game League of Legends. She felt an immediate connection to her favorite streamers, and watching them inspired her to get a gaming PC so she could stream, too. Brittany wanted to help others feel that same sense of belonging, of being part of a close-knit community.
“I noticed that there was a core group of 10 people who would show up every single time I streamed, even in my first week [on Twitch],” Brittany says. “We became super close.” Brittany bonded with her viewers so quickly, she started to think of them like a second family, or her “FamBam,” as she likes to call them