What happens when we confront stereotypes head-on? Sometimes, it makes for uncomfortable—but important—conversations.
You can feel this tension in HP’s latest video spot, #LatinoJobs, which aims to attract Latino workers into high tech jobs. Part of HP’s Reinvent Mindsets recruiting campaign, which focuses on cultivating top talent from underrepresented groups in tech, this latest installment debunks stereotypes about Latinos at work.
In man-on-the-street interviews amidst the midday city bustle, HP asks, “What is a ‘Latino job’?”
The answers are off-the-cuff and raw: Construction worker. Janitor. Landscaper. Some of the interviewees avert their eyes, fully aware that they are parroting a harmful stereotype. Others visibly cringe when offering their reply, bristling as they say the words out loud. One young woman breaks—surprised by her own initial response— and is moved to tears.